معرفی
Marieluise Merz is a researcher at the Chair of Business Information Systems & Management Support within the Faculty of Economics at the University of Augsburg. Holding a doctorate in Information Systems from 2022, she specializes in persuasive technologies for knowledge management.
Educational Background
- B.Sc. in Business Mathematics
- M.Sc. in Finance and Information Management (with honors) via Elite Network Bavaria
Research Focus
Developing persuasive systems to enhance organizational knowledge documentation. Her work bridges the persuasive systems design model with behavioral psychology frameworks to address knowledge loss prevention through:
• Motivational design principles
• Cognitive dissonance reduction
• Behavioral awareness mechanisms
• Sustainable documentation practices
• Systematic implementation strategies
Publication Trends
Recent articles demonstrate expertise in:
– Persuasive system design for knowledge management
– Integration of behavioral change models (Transtheoretical Model)
– Design science research methodology
– Enterprise information systems implementation
– Motivational technology applications
