Mariana Bassi Suter

Mariana Bassi Suter is an Associate Professor in the Marketing Department at TBS Education. Her research focuses on international marketing strategies, country-of-origin image (COI), sustainable fashion practices, and corporate social responsibility (CSR). She has extensively studied the Brazilian fashion industry’s internationalization challenges and opportunities, emphasizing how national identity and ethical practices can be leveraged as competitive advantages. Her work also explores brand activism, ethical retail models, and the role of social license in corporate operations.

Her research spans over a decade, with notable contributions to understanding COI’s role in export strategies, the integration of cultural identity into branding, and the impact of CSR on emerging market multinationals. She has published widely on topics such as sustainable fashion, ethical consumer behavior, and the application of country-specific advantages (CSA) in global markets.

Dr. Bassi Suter’s articles highlight trends in leveraging national identity (e.g., Brazilian beachwear’s COI) and ethical business practices to enhance international competitiveness. Her work bridges theoretical frameworks with practical insights for firms operating in fashion, cosmetics, and emerging markets. She has advised on export promotion strategies and corporate brand management for multinational companies like Natura.

While no scientific awards are explicitly mentioned, her extensive publication record reflects significant contributions to marketing and international business literature. Her teaching expertise includes executive postgraduate programs, focusing on marketing educators’ performance and pedagogical strategies in higher education.