Maria Petrescu

Maria Petrescu is a Professor in the David B. O'Maley College of Business at Embry-Riddle Aeronautical University, where she teaches marketing with a strong emphasis on digital technologies, analytics, and their applications in the aviation and space industries. She brings a unique international perspective from her professional experience in journalism, public management, and academia in Romania and France.

Her research focuses on digital marketing, marketing analytics, and the integration of artificial intelligence in business decision-making. She emphasizes the importance of both qualitative and quantitative analytics in improving strategic outcomes, particularly in high-stakes environments like aviation. As co-editor of the Journal of Marketing Analytics, she stays at the forefront of methodological advancements in the field.

Dr. Petrescu actively encourages graduate students to engage in research, particularly in areas related to digital marketing and AI. She has co-authored research articles and conference presentations with students, fostering a collaborative academic environment. She promotes professional development through networking, recommending membership in organizations such as the American Marketing Association and leveraging platforms like LinkedIn.

She highlights the value of long-term professional growth, advising students to build portfolios, develop personal brands, and focus on meaningful learning over grades. Her teaching philosophy blends academic rigor with industry relevance, supported by Embry-Riddle’s strong connections to aerospace organizations, government agencies, and private industry.

Dr. Petrescu advocates for experiential learning through webinars, guest lectures, internships, and research collaborations. She emphasizes that Embry-Riddle’s unique positioning in the aviation sector provides students with unparalleled access to real-world case studies and career opportunities.