Maria Pereira Lopez

Maria Pereira Lopez is a Lecturer in the Department of Political Science and Administration at the University of Santiago de Compostela. She specializes in political communication, electoral analysis, and digital technologies in political strategy. Her teaching focuses on political marketing, microtargeting, and scenario analysis for both undergraduate and master's programs.

• Current research tied to the Politics and policies research group
• Teaches courses like Political Science I: Actors, Smart Technologies and Political Training, and Microtargeting and Political Strategy

Her work integrates qualitative analysis and technological tools to explore contemporary political dynamics, particularly in marketing applications and electoral spaces.