Maria Luisa del Rio Araújo

Maria Luisa del Rio Araújo is a Professor at the University of Santiago de Compostela, affiliated with the Department of Business Organization and Marketing within the Faculty of Economic and Business Sciences. Her work focuses on marketing strategies, tourism management, and international business dynamics.

Her research explores topics such as destination branding, consumer behavior, and export competitiveness. She has extensively studied the interplay between marketing practices and business performance, particularly in small and medium enterprises (SMEs). Notably, her work on the impact of cultural policies on tourism in Santiago de Compostela highlights her interdisciplinary approach.

Dr. del Rio Araújo has published over 40 peer-reviewed articles and authored/co-authored multiple books, including A cidade, o camiño e nós (2020), which examines tourism and urban development. She has directed doctoral theses such as Destination Image, Motivation, Attitudes and Expenditure (2019).

Her contributions span academic teaching and research, with a focus on educational methodologies in final degree projects and the integration of innovative tools like Kahoot in university pedagogy.