Mari Eik

Mari Eik serves as an Assistant Professor in the Faculty of Business Administration and Social Sciences at Molde University College, specializing in Sports, Adventure and Sport Management. Based in Molde, Norway, she maintains an office in room A-0.111 and can be contacted via email at mari.eik@himolde.no or phone at +4771214003.

Her research focuses on Sport Management, Adventure Tourism, and Sports Business, examining organizational structures, economic models, and societal impacts within sports and adventure industries. This interdisciplinary work bridges business administration with social sciences to analyze consumer behavior, sustainable development, and management practices in recreational and competitive sports contexts.