Marenna van Reijsen

Marenna van Reijsen is a Lecturer at the Academy for Tourism Digital Transformation in Cultural Tourism. Her work focuses on integrating artificial intelligence (AI) and health technology into tourism and leisure studies. She explores topics such as AI's impact on recreational societies, digital transformation in cultural tourism, and the use of wearable devices like Apple Watches to monitor health metrics during vacations.

Her research publications span articles in journals like Employee Portal Buas and travelnext.nl, as well as conference proceedings. Notable works include AI & Visibility (2024), which examines AI's role in tourism marketing, and a 2023 paper on heart rate variability monitoring during vacations using Apple Watches. She has also been featured in media discussions about AI's potential in the tourism and recreation sectors.

Van Reijsen actively engages with industry through guest lectures, such as her presentation at the Hiswa/Recron event in November 2023. Her work bridges academic research with practical applications, addressing both technological advancements and societal implications in leisure and tourism.