Marcus Wagner

Prof. Dr. Marcus Wagner is a Full Professor and Chairholder of Innovation and Sustainable Management at the University of Augsburg's Faculty of Business and Economics. His research integrates sustainability, innovation, and resource efficiency, with a focus on strategic business analyses, market potential studies, and tools for sustainable innovation. He collaborates with corporations and SMEs to link organizational structures with sustainability goals.

His research examines the intersection of environmental performance and corporate success, emphasizing radical innovations for climate targets. Key interests include sustainability-driven business strategies, material efficiency, and the socio-economic dimensions of environmental management. Wagner advocates for Augsburg as a 'model laboratory' for interdisciplinary solutions combining materials science, technology, and innovation management.

Wagner leads a research team developing empirical methodologies for sustainability assessments. He has contributed to policy frameworks through projects like ISO standards for material efficiency and edited a special issue for Organization & Environment on corporate sustainability strategies.