Marcos LIMA

Marcos LIMA is a Professor at SKEMA Business School in France, specializing in Marketing and Innovation. He holds a Ph.D. in Communication Technologies and an HDR in Management Sciences. His roles include Director of the International Marketing & Business Development MSc Program and Associate Dean of Academy. He has taught globally, with experience in Brazil, the US, Austria, Germany, and France.

Education:

• 2021: HDR en Sciences de Gestion, Université du Littoral Côte d'Opale, France
• 2003: Ph.D. in Communication Technologies, Universidade Federal da Bahia, Brazil
• 1999: MSc in Innovation Management, Universidade Federal da Bahia, Brazil
• 1994: BA in Business Administration, Universidade Federal da Bahia, Brazil

Research interests focus on Technology and Innovation Management, Entrepreneurship Education, Knowledge Management, and Smart Cities. He emphasizes collaborative learning methods, including the Case Study Method, and has developed frameworks like the Panteon software for organizational analysis. His work bridges innovation ecosystems and societal challenges, particularly through smart city frameworks and agile organizational models.

Publications reflect his expertise in innovation, entrepreneurship, and educational frameworks. Recent work includes studies on design thinking, post-pandemic industrial resilience, and generational workforce dynamics. He has co-authored books such as Entrepreneurship and Innovation Education: Frameworks and Tools (Wiley, 2021) and Réussir mes études des cas (Dunod, 2016).

He leads Executive Education programs and has extensive industry experience, including roles as a consultant in Knowledge Management and Technology Parks. His research networks include the Réseau de Recherche sur l'Innovation (RRI) and editorial roles in journals like Innovations and Marché et Organisations.

LIMA’s work emphasizes practical applications of theory, such as action-research methodologies and frameworks for evaluating entrepreneurial education effectiveness. He splits his time between Paris and Lille campuses, contributing to both academic and applied innovation initiatives.