Marc Verboord

Marc Verboord is Full Professor of Media and Society at Erasmus University Rotterdam, examining sociological dimensions of media consumption and cultural classification systems.

Research interests include:

• Media's role in institutional trust formation
• Digital transformation of cultural evaluation
• Cultural participation patterns
• Cross-national comparative analysis
• Audience reception studies

As former head of the Media & Communication department (2020-2023), he led the Horizon 2020 project INVENT examining societal values of culture across nine European countries. Recent work develops innovative methods like Experience Sampling to capture cultural engagement.