معرفی
Marc Sansó serves as a Lecturer at the International Business School (ESCI-UPF) of Pompeu Fabra University, teaching core courses including Business Game in the Bachelor’s Degree in International Business and Marketing program and Digital Business Modeling and Competitive Strategy in the GNMI International Business Program. He additionally holds associate professor positions at multiple international business schools.
His research expertise centers on competitive strategy, entrepreneurship, and digital transformation, with specialized focus on technological disruption in consumer tech and B2B sectors. He has published studies on digital competence and authored the book The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models, establishing authority in business model innovation.
Professionally, Sansó operates as a business consultant with cross-sector experience in public and private institutions, serves on startup boards, and is a frequent speaker at global technology forums. His work bridges academic research with practical applications in competitive disruption analysis and digital business modeling.
