Manuela Farinosi

Manuela Farinosi is Associate Professor in Sociology of Cultural and Communicative Processes at DMIF, University of Udine, and Director of NuMe Research Laboratory on New Media. Her research examines the social and cultural implications of digital media, communicative processes, and participatory practices across mediated and non-mediated contexts.

Research interests focus on digital sociology, including internet studies, social media platforms, and the sociocultural dimensions of technology adoption. Recent work explores AI perceptions, influencer activism, digital inclusion, and pandemic impacts on social systems.

Publications demonstrate consistent focus on technology-society interfaces, with recent articles examining generative AI in education, disability advocacy through social media, and community responses to emergencies. Research employs diverse methodologies including cluster analysis, action research, and cross-cultural studies.

Current work addresses ethical AI implementation, digital activism, and participatory communication frameworks in crisis situations.