معرفی
Manoj K. Agarwal serves as Professor and Program Director of the Master of Science in Data Analytics Program at Binghamton University's School of Management, where he bridges analytical methodologies with business strategy. His academic foundation includes a PhD from the State University of New York at Buffalo, an MBA from the Indian Institute of Management Ahmedabad (IIMA), and a BS from the University of Bombay.
His educational background comprises:
- BS, University of Bombay
- MBA, Indian Institute of Management, Ahmedabad (IIMA)
- PhD, State University of New York at Buffalo
Professor Agarwal's research centers on Marketing Strategy, Brand Management, and the Marketing-Finance Interface, with growing emphasis on Data Analytics applications. His work investigates how financial constraints shape marketing decisions, the psychological mechanisms of brand anthropomorphism, and consumer behavior in digital ecosystems. He employs advanced modeling techniques to analyze pricing strategies, retail dynamics, and cross-category technology adoption.
Analysis of his 15 most recent publications reveals an evolutionary trajectory from foundational work in conjoint analysis (1980s-1990s) toward contemporary data-driven marketing science. Recent studies (2018-2022) increasingly address financial liquidity impacts on retail strategies, ethical dimensions of branding, and algorithmic effects in digital markets, reflecting the field's shift toward integrated analytics.
No scientific awards were documented in the provided materials.
As Director of the MS Data Analytics Program, Professor Agarwal leads curriculum development and academic oversight, though specific advising details or grant funding information were not disclosed. His office (AA 326) and contact information (607-777-6860, agarwal@binghamton.edu) indicate active administrative engagement within the School of Management.
