معرفی
Malte Brettel is a Professor of Business Administration and Entrepreneurship at RWTH Aachen University, leading the Chair of Economics for Engineers and Natural Scientists (WIN) since 2003. He combines academic research with practical experience as a founder of a successful e-commerce company (JustBooks/ABEBooks) and corporate consulting for entities like Porsche AG and Deutsche Post AG.
- Education: Studied Industrial Engineering and Business Administration at TU Darmstadt, earned a Ph.D. (1996) and habilitation (2003) at WHU Koblenz.
- Leadership: Director of RWTH Aachen's Gründerzentrum (incubation center) and former Acting Director at HHL Leipzig.
Research Focus: Entrepreneurship, entrepreneurial finance, and marketing, with emphasis on organizational capabilities, digital transformation, and cross-cultural studies. He collaborates with universities in Asia (Chulalongkorn, Gadjah Madha, Tongji) and applies empirical methodologies to analyze innovation processes.
Publication Trends: His work spans from 2011 to 2022, covering topics like:
- Effectuation in R&D alliances
- Digital strategic orientation
- Cultural impacts on coopetition
- Entrepreneurial exit performance
- Agile vs. stage-gate development
Teaching Philosophy: Integrates theory and practice through industry case studies, guest lectures, and the RWTH Gründerzentrum's startup support programs.
