Maja Samardžić Gašpar

Maja Samardžić Gašpar is a Lecturer at Edward Bernays Polytechnic, teaching courses in Online Media, Digital Marketing, and Digital Strategies. With extensive professional experience, she began her career in business development for Nike's general representation and later transitioned to integrated market communication at Millenium promocija. She currently serves as the Executive Director for Digital Marketing, leading numerous projects in digital communication. Her academic work focuses on modern communication management and digital strategy frameworks.