Magdalena Sobocińska

Magdalena Sobocińska, Ph.D., is a Professor at the Department of Marketing Research within the College of Marketing and Tourism at Wrocław University of Economics (UEW). Her research focuses on marketing strategies in cultural institutions, sustainable development principles, consumer behavior in ecological markets, and digital transformation processes. She has contributed to studies on Polish-Czech bilateral relations, organic food market dynamics, and the role of semiotics in organizational digitalization.

Her work bridges academic and practical domains, emphasizing the integration of sustainable practices into business operations and consumer decision-making frameworks. Notable areas include cultural diplomacy analysis, marketing innovation in virtual environments, and the impact of digital tools on value management for customers.

Key publications address topics such as cultural branding, renewable energy consumer psychology, and the evolution of marketing approaches in response to global digitalization trends. She has collaborated on projects involving semiotic analysis of organizational cultures and the application of triangulation methods in qualitative research.

Despite extensive contributions to marketing theory and practice, no specific awards or grants are explicitly listed in the provided texts. No formal advisees or lab affiliations are mentioned, though her work often involves cross-disciplinary collaborations.