معرفی
Dr. Magda Cepeda-Zorrilla is a Research Fellow in the Department of Strategy and International Business at the University of Birmingham's Birmingham Business School, where she is affiliated with City-REDI. She joined the institution in February 2019.
Education:
- PhD in Transport, University of Leeds, 2017
- MSc in Transport (Sustainability), University of Leeds, 2013
- BSc (Hons) in International Relations, National Autonomous University of Mexico, 2011
Her primary research focuses on the factors influencing individuals' travel choices, with a strong emphasis on strategies to promote sustainable travel. Her expertise includes the psychosocial aspects of modal choice, the application of social marketing techniques for tailoring transport interventions, and the analysis of transport infrastructure's impact on economic growth and productivity. She has extensive experience with both qualitative and quantitative research methods, including surveys, interviews, focus groups, and multivariate statistical analysis.
Her recent publications show a consistent trend in understanding human behavior within the transport sector, particularly focusing on psychological and social determinants of sustainable travel adoption, such as cycling. Her work bridges the gap between transport planning, behavioral psychology, and policy development.
Scientific Awards:
No awards listed in the provided text.
Dr. Cepeda-Zorrilla has contributed to research projects as a Research Assistant at the University of Leeds, including work on positive incentives for behavior change, and as a Graduate Consultant for a transport consultancy, where she analyzed traffic impacts for major projects like HS2. She has not supervised any students mentioned in the text.
She is a key researcher within the City-REDI team at the Birmingham Business School, contributing to research on regional economic development and transport.
