MH Morren

Dr. MH Morren is an Assistant Professor of Marketing at Vrije Universiteit Amsterdam since 2012, specializing in analytical methods ranging from latent variable models to large language models. As Scientific Coordinator of Sustainability, she fosters interdisciplinary collaboration to address climate challenges. Affiliated with Health Economics Research Amsterdam (HERA) and Amsterdam Sustainability Institute (ASI), her research focuses on sustainable consumer behavior, policy impacts, and environmental legitimacy of brands. Teaching includes Natural Language Processing, Data Analysis in R, and Marketing Research Methods.

Her work contributes to UN Sustainable Development Goals related to climate action and responsible consumption. Recent research explores prompts vs fine-tuning for value detection (2024), reinforcement learning for database optimization (2023), and cross-cultural behavioral theories (2021). She leads the 'Connecting Climate Discourse and Religious Language' project, integrating NLP with social sciences.

No scientific awards explicitly mentioned. Supervises master's theses and teaches across undergraduate and graduate programs. Active in methodological innovations for sustainability research.