MARIA TRINIDAD GARCIA LEIVA

Maria Trinidad Garcia Leiva is an Associate Professor at Universidad Carlos III de Madrid and currently serves as Vice Dean of the Double Degree in Journalism and Audiovisual Communication. Her research focuses on audiovisual media policy, digital media transformations, and cultural diversity in the globalized media landscape. She has extensively studied streaming platforms' impact on content availability, regulatory frameworks for audiovisual services, and transnational media flows between Europe and Latin America.

Her work bridges academic inquiry with policy analysis, addressing challenges such as safeguarding cultural diversity in the face of dominant platforms like Netflix. Key research themes include the circulation of European films in Latin America, comparative regulatory regimes for SVoD services, and the digital transition of terrestrial television systems. Garcia Leiva has authored over 50 publications since 2002, with a recent emphasis on subscription video-on-demand services' role in cultural representation and market dynamics.

Her scholarly contributions highlight the tension between market-driven digital platforms and public interest policies, particularly in preserving cultural diversity. She has advised on digital switchover policies in Europe and Latin America and contributed to UNESCO discussions on cultural diversity conventions. Current projects include analyzing stakeholder alliances in European audiovisual prominence frameworks and evaluating the impact of EU regulatory measures on local content visibility.