MARIA DE LA CONCEPCION VARELA NEIRA

Maria de la Concepción Varela Neira is a University Professor in the Faculty of Economic and Business Sciences at the University of Santiago de Compostela. She is affiliated with the Department of Business Organization and Marketing and actively contributes to the Interuniversity Research Center in Economics and Business for Society (ECOBAS).

Her research is centered within the POSMARK research group, which focuses on People, Sustainable Organizations, and Marketing. Her academic expertise lies in marketing and market research, particularly in areas related to consumer evaluations, service failures, and recovery strategies.

Her research interests span sustainable marketing, consumer behavior, service quality, and organizational sustainability. These themes are reflected in her involvement with ECOBAS and POSMARK, indicating a strong commitment to socially responsible and people-centered marketing practices.

The available information does not include recent publications, thus no trend analysis can be performed at this time.

• No scientific awards are listed in the provided text.

There is no information available regarding student advising, research grants, or funding projects.

She is a member of the POSMARK research group and contributes to the Interuniversity Research Center in Economics and Business for Society (ECOBAS), both of which focus on advancing knowledge in sustainable and human-centric marketing and organizational practices.