MARIA BELEN BANDE VILELA

Maria Belén Bande Vilela is a **Professor** at the University of Santiago de Compostela, affiliated with the Faculty of Business Administration and Management and the Department of Business Organization and Marketing. She is part of the **Instituto de Biodiversidade Agraria e Desenvolvemento Rural (IBADER)** and the **Agrupación Estratéxica en Xestión e Produción sustentable de Biorrecursos (BioReDes)**. Her research groups include **ASAVDNA** (Analysis of Sensory Evaluation, Nutritional Assessment, and Development of New Foods) and previously **POSMARK** (People, Sustainable Organizations, and Marketing).

**Education**: She earned her PhD from the University of Santiago de Compostela in 2004 with a thesis titled *Rendimiento extra-rol y tácticas de influencia en las redes de venta*, advised by Dr. José Antonio Varela González.

**Research Interests**: Her work focuses on marketing strategies, sustainable business practices, sensory analysis methodologies, and nutritional evaluation of food products. She also explores the development of innovative food products and the intersection of consumer behavior with market dynamics, particularly in agricultural and rural development contexts.

**Advising & Grants**: While no specific grants or current advisees are listed, her doctoral thesis highlights her expertise in sales network performance and influence tactics. She has contributed to collaborative research within her affiliated groups and institutions.

**Labs/Teams**: Active member of the **ASAVDNA** and **POSMARK** research groups, which emphasize interdisciplinary approaches to food innovation, consumer research, and sustainability in business.