MARÍA CARMEN RODRÍGUEZ SANTOS

MARÍA CARMEN RODRÍGUEZ SANTOS is a faculty member at the University of León, affiliated with the Faculty of Economics and Business Sciences, within the Department of Business Management and Economics. She holds the academic rank of Assistant Professor and specializes in Marketing and Market Research.

Her research interests center on marketing, with a particular focus on consumer behavior and branding, especially in the context of geographical indications such as Denomination of Origin. These areas reflect her doctoral work and ongoing academic engagement.

No recent publications are listed in the provided text, so trends in her scholarly output cannot be analyzed at this time.

There are no scientific awards mentioned in the available information.

She has supervised at least one doctoral student, as she completed her own PhD under the supervision of Dr. Miguel Cervantes Blanco, though no current advisees are listed. There is no mention of grant funding or research leadership roles.

She is affiliated with the research group MKTING MKTING RESEARCH, indicating active participation in marketing-related scholarly activities.