Luis Aguiar

Prof. Dr. Luis Aguiar is an Associate Professor in the Department of Business Administration at the University of Zurich, Switzerland, and a DSI Professor at the University’s Digital Society Initiative (DSI). He holds a PhD in Economics from Universidad Carlos III de Madrid and previously served as a Research Fellow at the European Commission’s Joint Research Center. His expertise lies in the economics of digitization, focusing on digital markets, media industries, and the impact of technological change on firms and consumers.

Educational Background:

• PhD in Economics, Universidad Carlos III de Madrid
• MSc in Economics, Finance and Management, Universitat Pompeu Fabra
• Bachelor’s in Economics, University of Geneva

Research Focus: Luis investigates how digitization transforms consumer behavior and market structures in digital media sectors, with particular attention to online platforms, music streaming, and intellectual property policies. His work employs advanced econometric methods to analyze welfare effects, platform power dynamics, and content distribution trends.

Key Contributions: His research has been published in top journals like the Journal of Political Economy and Information Systems Research, and has received significant media coverage from outlets such as The Economist and Forbes. He currently co-edits Information Economics and Policy and leads the Swiss National Science Foundation-funded project on online platforms' power dynamics.

Professional Roles:

• DSI Professor, Digital Society Initiative (UZH)
• Fellow of the CESifo Research Network

Labs & Teams: His research is anchored in UZH’s Department of Business Administration and the DSI, collaborating with interdisciplinary teams to address societal challenges posed by digital transformation.