معرفی
Luigi Servadio is an Assistant Professor at the Centre for Family Entrepreneurship and Ownership (CeFEO), Jönköping University, Sweden. His research focuses on consumer culture, value co-creation, and SME competitiveness within cultural contexts.
- Position: Assistant Professor
- Institution: Jönköping University
- Research Center: CeFEO
- Contact: luigi.servadio@ju.se
His work explores consumer rituals, dynamic customer ecosystems, and state-market interactions, particularly in wine consumption and policy contexts. Recent publications examine value creation in cultural settings and open innovation systems.
Selected publications (2012-2024) span topics including servitization challenges, consumer co-creation rituals, and SME digital competitiveness. Articles have focused on Swedish wine market reforms (Operation Vin), cultural value creation, and innovation network complexity.
Contact: luigi.servadio@ju.se
