Lucy Finnegan

Lucy Finnegan is a Lecturer in BA (Hons) Fashion Public Relations and Communication at the London College of Fashion, part of the University of the Arts London. With over 20 years of experience in fashion and lifestyle PR, she has worked with global brands like Nike, PUMA, and Bacardi, and previously ran her own agency, Tea & Cake PR. She joined LCF through the Academic Development Fund, driven by student feedback.

Her expertise spans PR strategy, brand storytelling, and digital media innovation. She emphasizes the importance of adaptability in the evolving fashion industry, where technology blurs lines between paid and earned media. Lucy’s teaching focuses on equipping students with research, analytical, and creative skills to thrive in dynamic industry roles.

Lucy is passionate about student growth, often highlighting their achievements in her work. She envisions LCF’s move to the Olympic Park in 2022 as a transformative opportunity for the institution and its community.