Luciana Manfredi

Luciana Manfredi serves as Director of the EGADE MBA Online and Chair of Philanthropy and Impact Investing at EGADE Business School, Tecnológico de Monterrey, where she is a full-time Professor in the Department of Strategy and Leadership. Her work bridges academic research with practical applications in organizational strategy and social impact.

Her educational foundation spans multiple disciplines:

• MS Strategic Communication Management, Rome Business School (2023)
• PhD Management, Tulane University (2015)
• MS Management, Tulane University (2012)
• MBA Dual Degree, Universidad Icesi-Tulane University (2009)
• MA Management of International Business, Universidad Icesi (2007)
• BS Political Science, University of Buenos Aires (2003)

Her research centers on strategic communication and organizational legitimacy, examining how institutions navigate political-social environments through negotiation frameworks and public-private partnerships. Recent work investigates sustainable consumption patterns in urban contexts and reputation management in post-conflict markets, revealing how facial displays influence political trust and cause-related marketing affects product perception.

Analysis of her publications shows strong interdisciplinary convergence across political science, marketing, and strategic management, with comparative studies between Spain and Colombia highlighting institutional adaptation in volatile environments. Key trends include legitimacy-driven behavioral changes in utilities and multimarket innovation strategies in industrial sectors.

Her scientific recognition includes:

• ICETEX Colombia Scholarship (2005)
• AECID Scholarship (2009)
• Carolina Foundation Post Doctoral Stay (2017)
• Carolan Research Forum Grant (2019)
• ASPPROMER Research Grand Prize (2022)

Through the Chair of Philanthropy and Impact Investing, she develops frameworks connecting corporate strategy with social impact, securing grants for research on legitimacy dynamics and sustainable business models. Her leadership in the EGADE MBA Online program integrates these research insights into curriculum design, emphasizing strategic communication for organizational resilience.

She actively collaborates with Latin American social enterprises through the Chair of Philanthropy, creating pipelines between academic research and real-world impact investing initiatives.