معرفی
Dr. Lucas Wang is an Assistant Teaching Professor in the Faculty of Management at the University of New Brunswick, specializing in global strategy, cross-border governance, and corporate sustainability. He teaches Strategic Management in BBA/MBA programs and Business Planning & Entrepreneurship. Previously at Ivey Business School and University of Nottingham Ningbo China, he won 'Best Professor' for teaching excellence and multiple case writing awards.
Research interests focus on international business dynamics, including:
- Competitive strategies in emerging markets
- Governance structures for global partnerships
- Sustainable business model innovation
Publications demonstrate consistent focus on market entry strategies and organizational adaptation, with recent work examining CSR's impact on joint ventures and fast-food localization challenges in Asia. Award-winning cases include EFMD-recognized work on chemical industry operations and Harvard bestsellers on Tim Hortons/FamilyMart market expansions.
