معرفی
Luca Buccoliero is a Tenured Lecturer at the Department of Marketing, Bocconi University, and a faculty member at SDA Bocconi School of Management. He holds a degree in Business Administration (cum laude) from Bocconi University and a PhD in Public Management from Parma University. His roles include Visiting Professor at Waseda University Tokyo and membership in the Waseda “E-Government” Lab. His teaching spans courses like Health Care Marketing, Digital Marketing, and Small Business Marketing.
Research focuses on innovation in public services, digital health, healthcare marketing, and ESG strategies. Notable areas include citizen relationship management, digital government systems, and social media’s role in healthcare and politics. He has contributed to studies on vaccine communication, patient experience, and e-health project evaluation.
Buccoliero’s work bridges marketing principles with public sector challenges, emphasizing digital transformation in healthcare and governance. His recent projects analyze social media’s impact on medical professionals and patient behaviors, reflecting his commitment to practical solutions in healthcare communication and policy.
