معرفی
Lu Puhe serves as Associate Professor in the Advertising Department at Tongji University's School of Art and Media, holding a Master of Arts in Design and extensive industry experience in creative direction and cultural product development.
His academic foundation includes:
- Creative training at Hakuhodo Co., Ltd., Japan
- Master of Arts in Design, School of Architecture and Urban Planning, Tongji University
Professor Lu's research integrates theoretical frameworks with practical applications across design disciplines, specializing in creative cognition methodologies and socially impactful visual communication. His work emphasizes cross-cultural advertising strategies and public service campaigns addressing contemporary societal challenges through innovative graphic solutions.
His scholarly contributions have been recognized with prestigious national awards:
- 10th National Art Exhibition Excellent Award (Ministry of Culture & China Artists Association)
- China Higher Education Design Competition Third Prize (Ministry of Education)
- Multiple Beijing International Design Week curation honors
- Shanghai Public Welfare Advertising Leadership Awards
- International exhibition selections including Moscow Golden Bee Biennale and US Virginia Art Museum
As an academic leader, Professor Lu directs the Public Service Advertising Research Center and spearheads Shanghai's advertising innovation initiatives while mentoring award-winning students in national competitions. His grant portfolio includes the National Quality Resource Course 'Graphic Creativity' and Department-School Joint Construction projects advancing public service advertising pedagogy.
He maintains active industry engagement through the Shanghai Public Service Advertising Innovation and Development Research Center and China Artists Association, driving collaborative projects between academic research and commercial advertising practice.