معرفی
Lorena Bašan serves as a Full Professor at the Faculty of Tourism and Hospitality Management, University of Rijeka. Her academic responsibilities span undergraduate, graduate, and doctoral programs with courses including Marketing (standard and Erasmus), Strategic Marketing in Tourism, and Sustainable Marketing within the Postgraduate Doctoral Study in Sustainable Development Management.
Her research concentrates on Marketing frameworks within tourism ecosystems, with specialized expertise in Sustainable Marketing practices and Strategic Marketing innovation. She actively bridges theoretical marketing principles with tourism industry applications, emphasizing sustainable development paradigms in contemporary tourism economies.
Professor Bašan maintains structured consultation availability: Tuesdays (11:30-13:30) and Wednesdays (15:00-17:00) in Opatija by prior email arrangement, plus specialized sessions in Zabok on April 5, April 26, and June 7, 2025. Her scholarly presence is documented through Google Scholar, CroRIS, and UNIRI portfolio repositories.
