معرفی
Ljubiša Bojić is a Senior Research Fellow at the Digital Society Lab, Institute for Philosophy and Social Theory, University of Belgrade, and at the Institute for Artificial Intelligence of Serbia. He is a communication scientist and futurologist specializing in AI alignment, recommender systems, and the societal impact of emerging technologies. Bojić received his Ph.D. from the University of Lyon II, France in 2014 and has established himself as a leading voice in digital humanism and AI ethics.
- University of Belgrade, Institute for Philosophy and Social Theory, Digital Society Lab
- Institute for Artificial Intelligence of Serbia
- Complexity Science Hub Vienna (External Faculty Member)
Bojić's educational background includes a Ph.D. in Communication Science from the University of Lyon II, France, completed in 2014. His academic journey has focused on the intersection of communication theory, digital technologies, and societal impact.
Dr. Bojić's research centers on AI alignment with human values, particularly through his theoretical framework for a "CERN for AI" – an international collaborative model for AI testing and alignment. He investigates how recommender algorithms function as powerful social forces that shape human behavior, often creating echo chambers and social polarization. His work on the metaverse examines its addictive potential versus therapeutic promise, while his concept of digital humanism advocates for recognizing digital identity as a human right and recommender systems as public goods. Bojić's approach integrates communication science, futures studies, and ethical frameworks to address the challenges posed by emerging technologies to democracy and human autonomy.
Bojić's recent publications reveal a consistent focus on understanding AI's capabilities and limitations, particularly regarding linguistic pragmatics, personality traits in language models, and the societal impact of recommendation algorithms. His work bridges technical AI research with social science perspectives, emphasizing the need for multidisciplinary approaches to AI governance. A notable trend is his advocacy for international collaboration in AI testing and alignment, reflected in his influential "CERN for AI" framework that has been cited by the World Economic Forum and G7 policy documents.
- Appointed to the United Nations Environment Programme Foresight Expert Panel
- Featured in "The Edinburgh Companion to the New European Humanities" as a founder of new digital humanities approaches
- Fellow of the Institute for Human Sciences Vienna (IWM)
- Associate Editor of Springer's journal "Humanities & Social Sciences Communications"
- Executive Board Member of Horizon Europe's "TWin of Online Social Networks" Project
Bojić founded the EMERGE: Forum on the Future of AI Driven Humanity and initiated the Belgrade Digital Freedom Pledge, which advocates for recognizing recommender systems as public goods and digital identity as a human right. His research has influenced policy recommendations, including a Horizon Europe project that adopted his work to recommend algorithms designed to deliver balanced content that avoids negative bias and promotes diversity. Bojić frequently collaborates with international organizations including the United Nations, Complexity Science Hub Vienna, and various European research networks.
As leader of the Digital Society Lab (DigiLab) at the Institute for Philosophy and Social Theory, Bojić directs research on the societal impact of AI and digital technologies. His team develops frameworks for assessing AI alignment with human values and wellbeing, with a particular focus on recommender systems and large language models. The lab's work combines computational methods with social science perspectives to address challenges in digital society.
