Lili Gai

Lili Gai serves as Associate Professor and Department Chair of the Department of Marketing within the College of Business at the University of Texas of the Permian Basin (UTPB). Based in office MB 2226, she leads the Marketing Program and can be contacted at (432) 552-2206 or gai_l@utpb.edu, demonstrating active academic leadership in business education.

Her research spans interdisciplinary domains including Marketing strategy, Management systems, and Industrial Technology applications. This tripartite focus reflects the department's integration of theoretical frameworks with practical business solutions, particularly emphasizing how technological advancements reshape modern marketing and operational management practices within evolving industrial landscapes.