Lianara Dreyer

Lianara Dreyer is a Visiting Researcher at the WZB Berlin Social Science Center within the Research Group Globalization, Work, and Production and a doctoral candidate in the 'Good Work in a Transformative World' program since September 2022. Her research examines digitalization processes in work and organizational contexts, with a specialized focus on craft enterprises and their adaptation to technological change.

Her academic background includes a Master's degree in sociology with a concentration in the sociology of technology and organization from RWTH Aachen University and a Bachelor's degree in social sciences with business administration from the University of Cologne. During her studies, she gained practical experience through project monitoring for international funding initiatives and consultancy work for small and medium-sized enterprises.

Dreyer's research interests center on the sociological implications of digital transformation, particularly how digital technologies reshape working practices, labor dynamics, and organizational structures in traditional sectors. She employs qualitative methodologies including case studies and expert interviews to investigate the interplay between preservation of craftsmanship and digital innovation, with notable regional focus on Japan's forestry and carpentry traditions. Her work bridges theoretical sociology with practical applications in labor economics and business strategy.

Analysis of her publications reveals a consistent thematic trajectory examining digitalization's impact on labor-intensive traditional sectors, especially the craft industry. Key research threads include labor shortage mitigation, digital business model evolution, and cross-cultural preservation of artisanal knowledge. Her geographic scope spans Germany and Japan, highlighting comparative institutional approaches to technological integration in skilled trades.

Lianara Dreyer operates within the collaborative framework of the Globalization, Work, and Production Research Group at WZB, which provides interdisciplinary support for her doctoral investigation into digital transformation within craft enterprises. This research environment facilitates her mixed-methods approach combining empirical fieldwork with theoretical analysis of labor-technology interfaces.