Lene Utigard

Lene Utigard serves as a Lecturer at the Department of Communication and Design within the Westerdal Institute for Creativity, Storytelling and Design at Kristiania University College's School of Arts, Design and Media, while also managing the Bachelor in Text and Writing study program.

Her academic expertise is deeply rooted in industry practice, with research interests spanning text composition, creative writing methodologies, and commercial communication strategies:

• Text and Writing
• Copywriting
• Advertising
• Communication Design
• Storytelling

Professional experience as a copywriter across multiple advertising agencies and through her own entrepreneurial venture directly informs her pedagogical approach, emphasizing real-world application in creative communication disciplines.