معرفی
Chang-Yuan Lee is an Assistant Professor of Marketing at the University of Toronto, Canada. His academic work focuses on decision-making processes in business contexts.
- PhD in Marketing, Boston University, United States
- MA in Economics, Duke University, United States
- BBA in Finance, National Taiwan University, Taiwan
Lee's research explores how businesses evaluate alternatives to optimize resource utilization, problem-solving, and success. His work emphasizes cognitive evaluation of pros/cons and outcome prediction in strategic choices.
He teaches Principles of Marketing and contributes to academic discourse through his roles in education and supervision.
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