معرفی
Laurie Wu is an Associate Professor at Temple University's School of Sport, Tourism and Hospitality Management within the Fox School of Business and Management. She holds a PhD from Pennsylvania State University, specializing in Services Marketing, and has taught at both Temple and Penn State. Her research focuses on experiential consumption, online marketing, and technology innovation in service industries, with over 50 peer-reviewed publications. She has received awards including the 2011 Best Paper Award and the 2013-14 Harold F. Martin Teaching Award.
Education:
- PhD and Master’s in Hotel, Restaurant & Institutional Management (Services Marketing), Pennsylvania State University
- Bachelor’s in Tourism Management, Fudan University (China’s Outstanding Graduate of the Year)
Research Interests: Dr. Wu explores sensory marketing, digital service innovation, and consumer behavior in hospitality and tourism contexts. Her work emphasizes the intersection of technology and experiential value, addressing topics like AI in service management, sustainable practices, and transformative tourism experiences.
Awards & Contributions:
- Recipient of prestigious academic awards recognizing her research and teaching excellence
- Reviewer for top-tier hospitality and tourism journals/conferences
- Focus on bridging theoretical frameworks with industry applications
Labs/Teams: While no specific lab is mentioned, her research collaborates with industry partners to advance service innovation and consumer-centric strategies.
