Laura Rodríguez Contreras

Laura Rodríguez Contreras is a researcher at the Faculty of Social Sciences, University of Salamanca, currently training through the FPU grant (Formación de Profesorado Universitario) program from the Ministry of Science, Innovation and Universities.

Her academic background includes:

• Bachelor's degree in Audiovisual Communication (2017)
• Master's degree in Audiovisual Communication: Research and Innovation (2018)

Her primary research interests focus on audiovisual communication methodologies with particular emphasis on:

• Quantitative research methods
• Mediational analysis techniques
• Narrative persuasion frameworks

She is currently completing her doctoral thesis on narrative persuasion and smoking prevention under the supervision of Dr. Juan José Igartua Perosanz. Her work represents an important contribution to understanding how media narratives can influence health behaviors, particularly among young audiences.

Laura maintains an active research profile with presence on academic platforms including Google Scholar.