
معرفی
Lana Swartz is an Associate Professor of Media Studies at the University of Virginia’s College of Arts & Sciences, with a focus on the Global Commerce in Culture & Society. Her research examines the social and cultural dimensions of money, digital financial technologies, and consumer protection in the digital economy. She leads projects on youth financial wellness and Central Bank Digital Currencies (CBDCs), funded by TYDE.
Her academic contributions include New Money: How Payment Became Social Media (Yale UP, 2020), ranked #12 by The Verge as one of the greatest tech books of all time, and a co-edited volume Paid: Tales of Dongles, Checks, and Other Money Stuff (MIT Press, 2017). Recent work includes a landmark CBDC report with MIT’s Digital Currency Initiative and influential analyses of Bitcoin and blockchain.
Swartz has held fellowships at the Berggruen Institute, Harvard’s Berkman Klein Center, and Microsoft Research. She received the 2024 Research Excellence Award from UVA and frequently presents at interdisciplinary conferences like Re:Publica and the Interdisciplinary Market Studies Workshop. Her work appears in New Yorker, Wall Street Journal, and PBS Nova.



