Lana Friesen

Associate Professor Lana Friesen is an academic in the School of Economics at the University of Queensland, part of the Faculty of Business, Economics and Law. She holds roles as Director of HDR Programs and Affiliate of the Centre for Behavioural and Economic Science. Her research focuses on three core themes: improving compliance with environmental regulations, decision-making in complex environments (e.g., healthcare, mobile phone contracts), and environmental auctions. Her work integrates experimental methods to address challenges in environmental policy, behavioral economics, and regulatory design.

Key research projects include analyzing carbon offsets, electric vehicle incentives, and audit mechanisms in environmental protection. She has secured grants such as 'Managing Carbon Offsets to Improve Australian Climate Policy Effectiveness (2022–2025)' and 'Highlighting the Benefits of Price Incentives for Electric Vehicle Charging (2022–2023)'. Her publications span environmental compliance, risk behavior, and regulatory interventions. She advises on HDR programs and collaborates with interdisciplinary teams.

Her contributions include over 30 journal articles and chapters, with recent work emphasizing healthcare resource allocation and experimental insights into policy design. Grants and collaborations reflect her focus on bridging theory and practice in sustainability and behavioral economics.