معرفی
Lai Hong Ng is an Associate Professor at the School of Social Sciences, Heriot-Watt University, United Kingdom. She is actively engaged in research and teaching, with a focus on pedagogy, learning technologies, and marketing education. She is currently accepting PhD students, indicating ongoing academic supervision and research activity.
Research Interests: Her work spans teaching and learning, learning technology, educational spaces for Gen-Z, marketing fundamentals, sustainable marketing, and market segmentation. These areas are reflected in her publications and research fingerprint, which emphasize innovation in higher education and evolving marketing practices.
Publication Trends: Her recent work (2018–2021) shows a dual focus: advancing marketing education through textbooks and chapters, and reimagining learning environments using technology. Earlier outputs (2000–2001) suggest sustained scholarly engagement over two decades.
Scientific Awards:
- No awards or honors are mentioned in the provided text.
Advising and Grants: While she is accepting PhD students, no specific names of advisees or grant funding details are listed. There is no mention of research grants or funded projects.
Labs and Teams: No specific research labs, centers, or collaborative teams are referenced in the available information.
