معرفی
LU Lijue is an Assistant Professor in the Department of Information Systems, Supply Chain Management and Decision Support at NEOMA Business School. She holds a PhD in Business from the University of Barcelona, where she specialized in Game Theory and Assignment Markets. Her research focuses on decision science applications in business and management, particularly in supply chain coordination, operations management, and strategic interactions in marketing under uncertainty. She has published in top journals like the European Journal of Operational Research. Lijue also serves as an ad hoc reviewer for journals such as Annals of Operations Research and Socio-Economic Planning Sciences.
Research interests include applying game theory to supply chain dynamics, analyzing competitive strategies in marketing channels, and modeling time-inconsistent preferences in operational decisions. She frequently presents at international conferences like the International Symposium on Dynamic Games and the European Conference on Operational Research. Her work addresses topics like product proliferation under different power structures, crisis management in supply chains, and optimal advertising strategies under dynamic market conditions.
Her recent contributions explore strategic interactions in vertical supply chains, dynamic pricing with reference price effects, and the impact of product recalls on marketing decisions. Lijue’s interdisciplinary approach bridges operational research, marketing strategy, and industrial organization.
