LORENA BUSTO SALINAS

Dr. Lorena Busto Salinas is a Professor at the Department of History, Geography and Communication within the College of Humanities and Communication at the University of Burgos. Her research focuses on public health communication and cultural heritage dissemination through audiovisual media and advertising strategies.

• Doctoral thesis: Health communication and its implications for citizen attitudes and accessibility in Castilla y León vs. Galicia (2015)
• Research Group: CAYPAT (Communication, Public Diffusion, and Publicity of Culture and Patrimony Heritage)

Her work bridges media studies with healthcare information systems and regional cultural policy implementation.