LOOI Jiemin

LOOI Jiemin is an Assistant Professor in the Department of Communication Studies at the School of Communication, Hong Kong Baptist University. Contact information includes telephone (3411 8019) and email (looijiemin@hkbu.edu.hk).

Research expertise spans:

• Advertising & Public Relations: Including influencer marketing and prosocial campaigns.
• Technology Integration: Artificial Intelligence applications in advertising and human-computer interaction.
• Societal Impact: Public opinion analysis, strategic communication, and reducing inequalities (UN SDG focus).