معرفی
Kynda Curtis is a Professor in the Department of Applied Economics within Utah State University's College of Agriculture and Applied Sciences (CAAS), specializing in Agriculture and Food Marketing, Consumer Economics, and Program Impact Evaluation. Her work spans multiple domains including food systems analysis, agritourism development, and economic feasibility assessment for agricultural enterprises across the Intermountain West region.
- PhD in Economics, Washington State University (2003)
- MS in Finance, The American College (1998)
- BA in Economics, Whitman College (1993)
Dr. Curtis's research primarily focuses on consumer behavior in food markets, with particular emphasis on local and organic food systems, agritourism economics, and drought management strategies for agricultural producers. Her work examines how consumers make decisions about specialty food products, particularly regarding organic labeling, local sourcing, and premium pricing. She has developed significant expertise in understanding the economic viability of small-scale agricultural enterprises and the challenges they face in regional markets.
Her recent publications (2022-2024) demonstrate a strategic shift toward analyzing the emerging cut flower industry in the Intermountain West, alongside continued research on fruit production systems and consumer preferences. These works reveal sophisticated methodologies for assessing market potential, consumer segmentation, and economic feasibility for specialty agricultural products. The research consistently bridges theoretical economics with practical extension applications for agricultural producers.
Scientific Awards:
- USU College of Agriculture and Applied Sciences 2020-2021 Graduate Research Mentor of the Year Award
- FDRS Frank Panyko Award for Distinguished Service (2019)
- Utah State University Extension Career Award (2019)
- USU College of Agriculture and Applied Sciences 2017-2018 International Professor of the Year
- Multiple Outstanding Extension Project Awards from Western Agricultural Economics Association
As a dedicated mentor, Dr. Curtis has guided over twenty graduate students through research in agricultural economics, with particular focus on consumer behavior, local food systems, and specialty crop marketing. Her extension work includes numerous economic feasibility assessments for agricultural enterprises, helping producers make data-driven business decisions. She has developed extensive curriculum materials for small farm business development and has led multiple USDA-funded projects focused on enhancing connections between rural producers and urban markets.
Dr. Curtis actively collaborates with extension specialists across multiple states, particularly in Nevada and Utah, working with tribal communities, refugee farmers, and small-scale agricultural producers to develop sustainable business models and marketing strategies. Her work with the Utah Urban and Small Farms Conference has created a valuable platform for knowledge exchange among small acreage producers.
