Kurt Matzler

Kurt Matzler is a Professor at the Institute for Strategic Management, Marketing and Tourism within the Faculty of Business and Management at the University of Innsbruck. With over 28,000 citations in Google Scholar, he is recognized as one of the world's most cited strategy professors. His research bridges academic theory and practical application through partnerships like IMP Consulting, which originated from a University of Innsbruck research project.

• Education: Doctorate in "Customer Satisfaction and Involvement" (1997) and Habilitation in "The Customer-Based View of the Company" (2001), both from the University of Innsbruck.

Matzler's research focuses on open strategy processes, digital disruption, and innovation in family businesses, emphasizing governance structures, CEO characteristics, and strategic implementation. His work leverages collective intelligence to address disruptive challenges and improve business model innovation.

Scientific Awards:

• Strategy Book of the Year 2021 (Strategy+Business Magazine)
• Nominated for Thinkers50 Strategy Award
• Axiom Book Award 2022 (Bronze)

His teaching integrates research and practice, notably through courses like "Open Strategy" (with Julia Hautz) and "Strategy Implementation," which draws parallels between extreme athletics and management. He contributes to the Master's programme "Strategic Management and Innovation," blending theoretical foundations with case studies and guest speakers.