معرفی
Kim Gaddie is a Lecturer of Marketing at the University of Oklahoma's Price College of Business. She holds a Ph.D. in Communication from OU and a Master's in Advertising from the Gaylord College of Journalism and Mass Communication. Prior to her current role, she served as co-editor for Social Science Quarterly for 10 years and taught at Oklahoma City University in the Meinders School of Business and Department of Mass Communication.
Education:
- Ph.D. in Communication, University of Oklahoma
- M.A. in Advertising, Gaylord College of Journalism and Mass Communication
Research Interests: Focuses on digital marketing strategies, leveraging social media for nonprofit engagement, and political advertising dynamics. Her work integrates new media trends with traditional advertising principles, emphasizing campaign effectiveness and cross-platform messaging.
Teaching Experience: Courses include advertising strategy, sales promotion, integrated business communication, and study abroad programs in Ireland/Scotland. Maintains expertise in both academic instruction and practical industry applications.
Affiliations: Active in the OU community, contributing to Price College's growth as a leading business school with over 6,300 students across six divisions.
