معرفی
Kieran Tierney is a Senior Lecturer in the Department of Economics Finance & Marketing at RMIT University. He holds a PhD and brings 15 years of industry experience in B2B services marketing from Europe, which informs his practical teaching and research approach. His work bridges academic theory with industry practice, focusing on service management, brand meaning co-creation, and B2B marketing strategies. He supervises research in areas like art market disparities, media analysis in Vietnam, and authenticity in tourism experiences. Kieran emphasizes active learning, critical thinking, and real-world application in his teaching philosophy.
Research Interests: Kieran’s research explores qualitative aspects of service interactions, brand meaning dynamics, and institutional work in marketing contexts. His projects span brand co-creation frameworks, volunteer engagement outcomes, and market-shaping strategies. Notable areas include the intersection of blockchain technology in sports economics and the socio-economic impact of e-sports markets. He also investigates cultural considerations in marketing across regions like Vietnam and Australia.
Supervision & Projects: Kieran has supervised projects examining disparities in contemporary art markets, media framing in Vietnam, Indigenous cultural authenticity, and tourism authenticity at Vietnam War sites. He collaborates on interdisciplinary studies combining marketing, economics, and cultural studies.
Affiliations: Based at RMIT’s City Campus in Melbourne, he contributes to academic discourse through peer-reviewed journals and international conferences. His work appears in outlets like Journal of Business Research and Journal of Service Theory and Practice.
