Kate Keib

Dr. Kate Keib is an Assistant Professor of Communication Studies at Oglethorpe University, where she focuses on teaching and research in social media, public relations, and media literacy. Her career transitioned from journalism (including roles at NBC Pittsburgh and 11 Alive in Atlanta) to academia, driven by a desire to engage students in practical career preparation. She emphasizes hands-on learning, mirroring her own positive college experience with engaged faculty and small class sizes.

Her research explores digital media engagement, social media's role in political discourse (e.g., incivility on Twitter), and the intersection of public relations with civil rights activism. Recent work examines how users evaluate news on smartphones, brand disclosure strategies, and viral video advertising.

No scientific awards are explicitly mentioned in the provided text. Her advising and grants are not detailed here, though her PRSSA faculty advising research highlights challenges in academic mentorship roles. She contributes to initiatives like the "Humans of Oglethorpe" project, reflecting her commitment to student stories and community.