Katarzyna Bąkowicz

Dr. Katarzyna Bąkowicz is an Assistant Professor at SWPS University in Warsaw, affiliated with the Department of Journalism and Social Communication, part of the Institute of Social Sciences. She specializes in disinformation studies, media manipulation, and ethical communication, with a focus on business and CSR contexts. Her work involves analyzing disinformation's impact across sectors like politics, healthcare, and climate discourse.

As a researcher in the Central European Digital Media Observatory (CEDMO), she investigates disinformation's societal consequences and collaborates with organizations like the European Fact-Checking Standards Network and the UN Global Compact. Dr. Bąkowicz advises companies such as Allegro, Microsoft, and Enea S.A. on communication strategies and CSR initiatives. She authored books including Disinformation – A User's Manual and produces media programs on business communication.

Her research highlights disinformation's role in polarization and misinformation in climate and business contexts. She emphasizes practical solutions for media literacy and ethical communication frameworks. Dr. Bąkowicz's contributions span academic projects, industry partnerships, and public engagement through media productions and authored works.