Karolina Nessel

Karolina Nessel, PhD, is an Assistant Professor at the Institute of Entrepreneurship within the Faculty of Management and Social Communication at Jagiellonian University. She specializes in sport management and economics, tourism management, and international business, contributing to both academic research and institutional promotion as the Institute Promotion Coordinator.

Research Focus: Her work bridges sports economics with tourism management, emphasizing entrepreneurship in niche markets, crisis recovery strategies, and workforce dynamics during global disruptions like the COVID-19 pandemic. She has also explored digitalization in business simulations and international marketing.

Publications highlight her expertise in sports industry governance, budgeting in football clubs, and the socio-economic impact of tourism. Her recent articles focus on entrepreneurial intentions during crises and cross-cultural business models.

Teaching Areas include Macroeconomics, International Marketing, and Global Sport Business, with a strong emphasis on practical applications in the Economy 2.0 framework.